Brands are recategorizing traditional 'vice' products as luxury status symbols
Trend - In a divergence from health and wellness being exclusively associated with luxury, brands are releasing traditional vice products, such as cigarettes or cannabis, positioned as luxury status symbols. These products enable wealthier consumers to display status while engaging with vices.
Insight - Higher-income consumers from the younger generations grew up with the notion that luxury is associated with cleanliness and healthiness. However, many of these consumers still find themselves engaging with industries that are typically seen as bad-for-you, such as smoking, and often do this discretely to avoid status implications, showing a desire for more designer products in the space. Brands are recognizing the shift in modern values and are releasing products that cater to these consumers.
Insight - Higher-income consumers from the younger generations grew up with the notion that luxury is associated with cleanliness and healthiness. However, many of these consumers still find themselves engaging with industries that are typically seen as bad-for-you, such as smoking, and often do this discretely to avoid status implications, showing a desire for more designer products in the space. Brands are recognizing the shift in modern values and are releasing products that cater to these consumers.
Workshop Question - How could your brand capitalize on the shifting values of high-income consumers in the modern era?
Trend Themes
1. Vice-inspired Luxury Products - Brands are elevating traditional vices like smoking and cannabis into high-end lifestyle products.
2. Experiential Retail - Luxury retailers are enhancing the in-store shopping experience with personalized services and exclusive environments.
3. Designer Cannabis Accessories - High-end design and functionality merge in cannabis accessories, targeting aesthetically conscious consumers.
Industry Implications
1. Luxury Goods - High income consumers are demanding more luxurious and unique products that reflect their personal status and lifestyle.
2. Retail - Retailers are focusing on creating immersive and personalized shopping experiences to increase customer loyalty and engagement.
3. Cannabis and Smoking Accessories - The cannabis industry is seeing a surge in demand for sophisticated and discreet smoking accessories that blend into modern home decor.
4 Featured, 36 Examples:
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Date Range:
Jun 23 — Feb 24
Trending:
This Year and Warm
Consumer Insight Topics:
